Marissa Levy Lerer

LEADER + CREATIVE + Digital Swiss Army Knife

Career Objective:

Lead a team of brilliant, creative thinkers; empower them to create products and tools that genuinely make a difference in people's lives.

Summary of Qualifications

  • Over 15 years of experience leading teams in branding, developing and designing digital products
  • Led from concept to execution in creating digital applications across a wide variety of platforms such as websites, mobile apps, and “retailtainment“ experiences
  • Built, structured and scaled technology and product teams from the ground up
  • Trained, mentored and managed in-office and remote employees of multiple levels and skills in day to day work.
  • Built a talent pipeline from interns to senior leaders and prepared workers for the next phases of their careers
  • Full-stack engineering, UX & UI design, in-depth knowledge of HTML, CSS, Javascript (VueJs, React, Angular, JQuery), PHP, Wordpress, Sketch and Adobe suite

Experience

  • March 2020 - Present :: Benevolent Marketing Genius - Circl.es, New York, NY

    Head of product marketing, reshaping the vision of how the company presents itself to the world. Part of a team defining the mission of the company and guiding it through the pivot during a global pandemic. Set up logistics and structures to better organize internal communication.

  • July 2019 - January 2020 :: Creative Technology Consultant - Edelman, New York, NY

    Served as a trusted advisor to clients and internal teams on user experience design and technical best practices. Developed design systems for large-scale companies and organizations such as CitiGroup, Dove, AHA and Scholastic. Collaborated with design and technology teams to ensure easy transitions from design to development and execution. Acted as an authority on latest digital content formats and trends. Led key stakeholders through experiential and technical decision making.

  • January 2013 - July 2019 :: Compose[d], New York, NY

    March 2015 - July 2019 :: Chief Technology Officer

    Developed the company’s digital vision. Multi-faceted role that included technical, product, project, operational, strategic and client management. Responsible for overseeing all technical work of the company. Led all aspects of the company’s technological program including IT, workflow process, SCRUM practices and coding standards. Built out strategies with clients to maximize their ROI. In-depth consultation with clients for requirements gathering, product development and execution to ensure a complete understanding of their needs and to solve them in the most efficient way possible. Worked with the rest of the executive team on business development to establish a path of future growth for the company.

    January 2013 - March 2015 :: Vice President of Technology

    Established digital vision for clients via digital collateral such as websites, HTML newsletters, mobile apps, ad banners and animated pieces. Managed development and technical teams. Primary technical point of contact for large scale clientele such as Clinique, Estée Lauder, Shiseido, Teen Vogue and Sally Hansen. Dictated company tools and procedures for project management, time tracking and company wide communication. Established company policies on parental leave.

  • September 2009 - Present :: Adjunct Professor - The School of Visual Arts, New York, NY

    Taught computer programing to continuing education students at SVA and NYU. With a philosophy that learning is crucial at any stage in a career, created lesson plans relevant to the needs of working people and executed them in a classroom.

  • May 2010 - September 2012 :: Senior Developer/Design Technologist - BBDO, New York, NY

    Product managed and developed digital collateral such as websites, Flash pieces and apps for Fortune 100 companies such as AT&T, Monster.com, Arby’s, Citibank and Hyatt. Led efforts to normalize coding practices.

  • September 2009 - April 2010 :: Senior Developer - The Chopping Block, New York, NY

    Specialized in producing highly stylized website and Flash apps. Worked with Flash, Flex, HTML, Javascript, PHP and CSS. Managed the internship program and an avid participant in the new business efforts.

  • July 2005 - September 2009 :: MTV Networks, New York, NY

    September 2007 - September 2009 :: Product Development Manager

    Planned, wireframed and designed universal web applications that ran across the entire MTV network. Project managed outside agencies in both technical and creative design.

    May 2007 - September 2007 :: E-Commerce Manager

    Operational manager of the e-commerce department of MTV networks. Supervised employees and interns and managed outside vendors.

    July 2005 - May 2007 :: Graphic Designer

    Planning, designing, implementing and maintaining websites for the MTVN e-commerce departments for MTV, VH1, Comedy Central, CMT and Logo. Ran, styling and retouching photo shoots for product shots. Designed and implemented online and print ad campaigns for e-commerce sites.

  • September 2003 - May 2004 :: New Media Producer - Elektra Records, New York, NY

    Transformed the way Elektra marketed musicians online, modernizing their digital marketing. Concepted and built out digital activations for artists, albums and events. Prototyped Elektra's own music downloading service as a competitor to iTunes.

Speaking, Organizations & Awards

  • Keynote speaker Full Stack Toronto (2016 & 2017)
  • Keynote speaker DevOps Days, Dallas (2016)
  • The StartupBus 2012
  • Winner: International Space Apps Challenge 2012 NYC - ExoAPI.com
  • People’s Champ Pixel Award 2010 - JohnnyIuzzini.com
  • Member, Chief
  • Founding Member, Tech Ladies

Volunteering & Side Hustles

  • Pete For America - Congressional District Delegate / Digital Captain
  • Music For Old People - Founder and Principal Creative
  • NYU Songwriters and Performers Society - President/Founder
  • 52cakes.com - blogger/cake decorator
  • Writer/Performer of 3 albums, distributed internationally with critical acclaim

Education

  • M.A. in Graphic Communications, Management & Technology, New York University New York, NY - 2005
  • B.S. in Music Education, Minor in Computer Science, New York University New York, NY - 2003
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