Lead a team of brilliant, creative thinkers; empower them to create products and tools that genuinely make a difference in people's lives.
Head of product marketing, reshaping the vision of how the company presents itself to the world. Part of a team defining the mission of the company and guiding it through the pivot during a global pandemic. Set up logistics and structures to better organize internal communication.
Served as a trusted advisor to clients and internal teams on user experience design and technical best practices. Developed design systems for large-scale companies and organizations such as CitiGroup, Dove, AHA and Scholastic. Collaborated with design and technology teams to ensure easy transitions from design to development and execution. Acted as an authority on latest digital content formats and trends. Led key stakeholders through experiential and technical decision making.
Developed the company’s digital vision. Multi-faceted role that included technical, product, project, operational, strategic and client management. Responsible for overseeing all technical work of the company. Led all aspects of the company’s technological program including IT, workflow process, SCRUM practices and coding standards. Built out strategies with clients to maximize their ROI. In-depth consultation with clients for requirements gathering, product development and execution to ensure a complete understanding of their needs and to solve them in the most efficient way possible. Worked with the rest of the executive team on business development to establish a path of future growth for the company.
Established digital vision for clients via digital collateral such as websites, HTML newsletters, mobile apps, ad banners and animated pieces. Managed development and technical teams. Primary technical point of contact for large scale clientele such as Clinique, Estée Lauder, Shiseido, Teen Vogue and Sally Hansen. Dictated company tools and procedures for project management, time tracking and company wide communication. Established company policies on parental leave.
Taught computer programing to continuing education students at SVA and NYU. With a philosophy that learning is crucial at any stage in a career, created lesson plans relevant to the needs of working people and executed them in a classroom.
Product managed and developed digital collateral such as websites, Flash pieces and apps for Fortune 100 companies such as AT&T, Monster.com, Arby’s, Citibank and Hyatt. Led efforts to normalize coding practices.
Planned, wireframed and designed universal web applications that ran across the entire MTV network. Project managed outside agencies in both technical and creative design.
Operational manager of the e-commerce department of MTV networks. Supervised employees and interns and managed outside vendors.
Planning, designing, implementing and maintaining websites for the MTVN e-commerce departments for MTV, VH1, Comedy Central, CMT and Logo. Ran, styling and retouching photo shoots for product shots. Designed and implemented online and print ad campaigns for e-commerce sites.
Transformed the way Elektra marketed musicians online, modernizing their digital marketing. Concepted and built out digital activations for artists, albums and events. Prototyped Elektra's own music downloading service as a competitor to iTunes.